Like any skill worth developing, publishing content is a muscle that needs consistent training. The gap between having ideas and actually publishing them can feel like a massive chasm – one that gets wider the longer you wait.
As Peter McKinnon points out, “The more time between forming and execution just means it’s probably not going to happen.” This mirrors what I see with many note-makers who struggle to turn their valuable insights into published content.
You might have hundreds of notes filled with unique perspectives and hard-earned wisdom. But without a system to bridge the gap between private notes and public writing, those insights stay locked away where they can’t help anyone (including yourself).
This is why the Zettel Monetizer Bootcamp includes a 40-day note-making challenge. The challenge isn’t just about building a collection of notes – it’s about developing the critical habit of consistent publishing.
Here’s what happens when you don’t publish consistently:
Your resistance to sharing grows stronger. Each day that passes makes it easier to keep your insights private. The “muscle” of publishing weakens, making it harder to restart.
You miss valuable feedback loops. Without putting your ideas into the world, you can’t learn what resonates with readers. This feedback is essential for developing content that truly serves your audience.
Your knowledge stays theoretical. Publishing forces you to clarify and strengthen your thinking. When ideas stay in your notes, they don’t get the refinement that comes from crafting them into clear, useful content for others.
The solution isn’t complex, but it requires commitment: publish something every week, even if it’s not perfect. Start with one insight from your notes. Share one solution to a problem you’ve solved.
This is exactly what we practice in the bootcamp. You’ll learn to:
- Extract publishable insights from your daily note-making
- Turn those insights into newsletter content that serves your readers using only 1-3 notes
- Build publishing systems that remove friction and resistance
- Create sustainable habits that keep you consistent
The muscle memory of consistent publishing compounds over time. Each piece you share makes the next one easier. Your clarity improves. Your impact grows.
But it all starts with that first push – the decision to stop letting your insights stay trapped in your notes and start sharing them with people who need them.
Want to build your publishing muscle with a group of committed note-makers? Join us in the next Zettel Monetizer cohort. Let’s turn those private insights into transformational income-generating publications, one consistent post at a time.
Enroll Before February 3rd
P.S. Remember what Peter says about overthinking: “The more time between ideation and execution means you’re more likely not to do the thing.” Don’t let perfect be the enemy of published. Start building your publishing muscle today.